Hidden Disabilities
Hidden Disabilities
Hidden Disabilities
Created
12/2024 – 01/2025
Context
Royal Danish Academy
Category
Brand Identity
Campaigns
Skills
Identity Design
Campaign Design
Visual Storytelling
Rebranding Hidden Disabilities
The Hidden Disabilities Sunflower is a global symbol for non-visible disabilities. While effective, our research revealed areas for improvement — so we set out to redesign it.
The Hidden Disabilities Sunflower is a global symbol for non-visible disabilities. While effective, our research revealed areas for improvement — so we set out to redesign it.
The Hidden Disabilities Sunflower is a global symbol for non-visible disabilities. While effective, our research revealed areas for improvement — so we set out to redesign it.
Key pain points we found through interviews and research, was the visual identity enforcing a toxic positivity-narrative with the sunflower’s joyful connotations, as well its static visual expression preventing agency and ownership. To mitigate this, we wanted to create a solution that allows each person to take ownership of how they communicate their hidden disability. With a versatile logo that can fit into many scenarios, whether it be campaigns, different types of apparel or something else entirely, our aim was to preserve visibility while dealing with the sunflower’s shortcomings.
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Key pain points we found through interviews and research, was the visual identity enforcing a toxic positivity-narrative with the sunflower’s joyful connotations, as well its static visual expression preventing agency and ownership. To mitigate this, we wanted to create a solution that allows each person to take ownership of how they communicate their hidden disability. With a versatile logo that can fit into many scenarios, whether it be campaigns, different types of apparel or something else entirely, our aim was to preserve visibility while dealing with the sunflower’s shortcomings.
More
Key pain points we found through interviews and research, was the visual identity enforcing a toxic positivity-narrative with the sunflower’s joyful connotations, as well its static visual expression preventing agency and ownership. To mitigate this, we wanted to create a solution that allows each person to take ownership of how they communicate their hidden disability. With a versatile logo that can fit into many scenarios, whether it be campaigns, different types of apparel or something else entirely, our aim was to preserve visibility while dealing with the sunflower’s shortcomings.
More
The comma was chosen for its importance when it comes to understanding in communication, as well as its open-endedness. A comma is not definitive, but a natural pause.
The comma was chosen for its importance when it comes to understanding in communication, as well as its open-endedness. A comma is not definitive, but a natural pause.
A Statement
A Statement
A Statement
The product of our work — the Hidden Disabilities Comma. Chosen for its versatility and potential to mesh with any color, the comma is intended to be a subtle part of your wardrobe. For the average person, it’s a subtle marker, while still being easy to spot for trained employees and personnel. Our body of work consists of the logo and an early bid on an overall visual identity, with accommodating prototypes and mockups that explore how this new proposal can be used across various media.
The product of our work — the Hidden Disabilities Comma. Chosen for its versatility and potential to mesh with any color, the comma is intended to be a subtle part of your wardrobe. For the average person, it’s a subtle marker, while still being easy to spot for trained employees and personnel. Our body of work consists of the logo and an early bid on an overall visual identity, with accommodating prototypes and mockups that explore how this new proposal can be used across various media.
The product of our work — the Hidden Disabilities Comma. Chosen for its versatility and potential to mesh with any color, the comma is intended to be a subtle part of your wardrobe. For the average person, it’s a subtle marker, while still being easy to spot for trained employees and personnel. Our body of work consists of the logo and an early bid on an overall visual identity, with accommodating prototypes and mockups that explore how this new proposal can be used across various media.
